Ruggette is Closing (message from 12/19/21)


Dear Ruggette Community,


As you may have noticed, our engagement over the last year has been a bit of a rollercoaster. Our team has gone through many transitions, including graduating college. We’ve spent a lot of time trying to figure out what comes next for each of us on a personal level and what that means for Ruggette. At this point, our team has made the decision: Ruggette PBC is going to wind down and close as a company. 


Launching Ruggette was a wild endeavor, one that we will remain proud of for the rest of our lives. College was a time of immense personal growth and exploration for the three of us as we discovered new passions and reinforced old ones. Although it has been an unbelievable joy and privilege to grow and learn alongside Ruggette, it’s time to start the next chapter. 


Part of our solace in this decision is seeing how the outdoor industry has changed for the better throughout the last few years. Although there is much more work to be done, we no longer see ourselves as the best folks to carry out the mission of promoting  equity in the outdoor industry. More people of diverse backgrounds have entered the industry and are working to make the outdoors a more inclusive space. 


As we wind down, we are going to launch a closing sale on our website. Use this code: COMMUNITY50 for 50% off your order. The last date we will accept orders is December 31st at 11pm EST so snag your last pair of pants before then!


Thank you so much for your support of Ruggette and our mission along this ride. We know the sentiments of Ruggette will live on with each of you badasses.


Keep spreading the stoke!

The Ruggette Team


Isabel Adler 

Lily Hogan 

Hannah Goldstein


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