From the article:
Ruggette, a woman’s outdoor company led by Isabel Adler and Lily Hogan, took home the $1,000 second place prize. Isabel and Lily, sophomores at Colby College in Waterville, are avid adventurers that discovered a problem with woman’s outdoor gear through their own experiences. The problem, they discovered, is that there isn’t enough woman’s outdoor gear on the market and they have often had to shop in the men’s section in order to obtain high-quality outdoor gear.
“Our mission is to support empowered women in the outdoors by providing women with the high quality, environmentally sustainable gear they deserve,” says Isabel Adler. “ Receiving the support of the UMaine Business Challenge, both financially and through mentorship, will help us to scale Ruggette and grow to our full potential.”
Along with the monetary awards and the advice Ruggette took away from the competition, they also gained validation for their work thus far. “It has been incredibly encouraging to receive support for the direction Isabel and I have taken the company,” says Lily Hogan.
There were many talented students competing in this year’s UMaine Business Challenge, something Don Smith, with Business Lending Solutions noticed right away. “It was a privilege and great honor to be a part of the UMaine Business Challenge again this year. I was again amazed by the incredibly talented and gifted young students,” Don says. “What a great event that I hope to be a part of for a long time to come.”