A little story: Your founders were 5 minutes out from making their first pitch ever. We're not gonna lie... nerves were high. Adrenaline was pumping. Doubts were creeping in... With a quick stroke of a pen on a strategically placed sticky note, Lily wrote "badass" with an arrow pointed down and stuck it on Isabel's forehead. It never hurts to have a little visual reminder of something we already know. There are a ton of badasses out there, it's time to spread the word and stick reminders.