STRONG GEAR FOR STRONG WOMXN
Our goal is to smash the gender-specific adventure gap by creating tough, sustainably sourced gear that feels good, looks good, and works for womxn of all identities, shapes, and sizes.
ruggette (rug·gette) n.
the feminine embodiment of rugged. Ruggettes have grit, tenacity, and wit coursing through their veins; an ache for adventure in their heart. Never one to shy away from a challenge, they are a true badass whether they fit the traditional mold or not.
Built for functionality
Ever had a puffy jacket that flares at the waist even though your body doesn't? Struggled to find a pair of shorts that stay up? Or, fought with hiking pants to fit and compliment your natural curves?
Yeah, us too.
Our products are built for functionality. We don't skimp on pocket size nor durability. Womxn deserve long-lasting gear that fit the needs of each spontaneous adventure.
Our Values
We’re a mission-driven company.
Our values are woven into our legal framework which is why we incorporated as a PBC, Public Benefit Corporation. Click the button to learn more.
The Journal
ARTIST FEATURE: Q&A with Kika
1. Let’s start out with the basics, what is your job, where do you live, and what is your favorite outdoor activity? A. I’m a full-time graphic designer for Stio, and I...
Small, perhaps, but Mighty indeed: A Love Letter to New England*
“As I was trying to prove myself through claiming a hometown that was not my own, or attempting to measure up to the cis-white-male culture, I was perpetuating a tradition...
COVID Has Made Nature More Important Than Ever
2020 is the year for many things including talking about mental health. When stripped of your routine what do you fall back on to keep you going? Read Lauren Shafner's...