STRONG GEAR FOR STRONG WOMXN
Our goal is to smash the gender-specific adventure gap by creating tough, sustainably sourced gear that feels good, looks good, and works for womxn of all identities, shapes, and sizes.
ruggette (rug·gette) n.
the feminine embodiment of rugged. Ruggettes have grit, tenacity, and wit coursing through their veins; an ache for adventure in their heart. Never one to shy away from a challenge, they are a true badass whether they fit the traditional mold or not.

Built for functionality
Ever had a puffy jacket that flares at the waist even though your body doesn't? Struggled to find a pair of shorts that stay up? Or, fought with hiking pants to fit and compliment your natural curves?
Yeah, us too.
Our products are built for functionality. We don't skimp on pocket size nor durability. Womxn deserve long-lasting gear that fit the needs of each spontaneous adventure.
Our Values
We’re a mission-driven company.
Our values are woven into our legal framework which is why we incorporated as a PBC, Public Benefit Corporation. Click the button to learn more.
